Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs.

Reinforcement theory
Reinforcement Theory
Reinforcement theory.
The S-R reinforcement theory of extinction.
Deformation reinforcement theory and its application to high arch dams
A differential association-reinforcement theory of criminal behavior.
DEFORMATION REINFORCEMENT THEORY AND GLOBAL STABILITY AND REINFORCEMENT OF HIGH ARCH DAMS
A dual process model of perfectionism based on reinforcement theory
Information integration theory and reinforcement theory as approaches to interpersonal attraction.
Alcoholism: theory, problem and challenge. II. Reinforcement theory and the dynamics of alcoholism.