A reseller is a company or individual (merchant) that purchases goods or services with the intention of reselling them rather than consuming or using them. This is usually done for profit (but could be resold at a loss).

Supplier/reseller interaction
Assessing Reseller Performance from the Perspective of the Supplier
Energizing the Reseller's Sales Force:The Power of Brand Identification
The structure of reseller goals and performance in marketing channels
Dynamic linking of supplier web sites to reseller web sites
Optimal price and order size for a reseller under partial backordering
Optimal price and order size for a reseller under partial backordering
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs
A Model of Value Creation : Supplier Behaviors and Their Impact on Reseller-Perceived Value
The impact of dependence on dealer satisfaction: A comparison of reseller-supplier relationships.