A reseller is a company or individual (merchant) that purchases goods or services with the intention of reselling them rather than consuming or using them. This is usually done for profit (but could be resold at a loss).

Partnering with Resellers in Business Markets
Resellers’ Supplier Selection Criteria for Different Consumer Products
Trade Promotion: Essential to Selling through Resellers
The real value of VARS: Resellers lead a movement to a new service and support
The effects of supplier fairness on vulnerable resellers.
Understanding the relationships among brands, consumers, and resellers
Powerful Suppliers, Vulnerable Resellers, and the Effects of Supplier Fairness: A Cross-National Study
Method of selecting the most cost effective cellular service plan provided by cellular telephone resellers to multi-line customers
Method of selecting the most cost effective cellular service plan provided by cellular telephone resellers to multi-line customers
Impact of Brand Awareness, Perceived Quality and Customer Loyalty on Brand Profitability and Purchase Intention: A Resellers' View