n.the act of sponsoring (either officially or financially)

Sponsorships
Sponsorships
SPONSORSHIPS
Measuring the Effects of Sponsorships
The Evaluation of Sports Sponsorships
The Value of Olympic Sponsorships: Who is Capturing the Gold?
Leveraging sponsorships on the Internet: Activation, congruence, and articulation
Achieving Marketing Objectives Through Social Sponsorships
The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
Brand equity’s influence on responses to event sponsorships
Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination
THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS